Virtual Reality in business Marketing

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Virtual Reality in business Marketing
According to Geer (2017), in the world of marketing, the virtual reality introduces a new platform for business that eases companies to interact with its customers. Virtual Reality brings many benefits of it business marketing. It facilitates companies in approaching its clients such as in video marketing, testing of the product, and also VR changes the time production and product’s time in the marketplace, improved customer connection as well as improved sales.
Geer (2017), found that “AS of 2016, it is estimated that up to 96 per cent of B2B companies have engaged video marketing, of which, 73% acknowledged a positive ROI impact. The VR concept comes in handy in the video marketing by offering a 3-D dimensional experience”. Furthermore, Geer (2017), indicates that the sensation of using video marketing by using virtual reality program assists the marketers or companies to promote their concepts in the more realistic way due to the video that uses virtual reality concept brings the customer 360-degree experience. One of the example in using of virtual reality in video marketing that used by travel agency was according to Carrick (n.d.),”A few years ago, Thomas Cook, a UK-based travel agency tried out a campaign that allowed travel agents to experience certain trips in order to promote them to clients, called “Try Before You Fly.” Although this particular campaign didn’t necessarily take off, it’s a prime example of the ways that we can use VR marketing through both the B2B and B2C tourism spheres. This is a growing trend today as many companies are not only advertising the tourism bit, but also accommodations are able to share an up-close experience of what it feels like to stay in their spaces.“ Another example of the successfulness of use of virtual reality is based on Litza (2017) proposes an example of Marriot Hotels that have worked with Framestore VR studio and Relevant in making 4D tourism sensation that they called “teleporter” project which can assists clients transport from different Marriots hotel such as from Hawaii to London. Virtual Reality is used by Marriots Hotels to build up the appetite of clients for visiting their real location. Marriots hotel offers 4D experience about its tour.
Virtual reality is also used in testing of product. By using virtual reality, marketers or companies can give experience to its clients or costumers to perceive its real product. Virtual reality is helpful when it comes to things that companies or marketers have difficulties to give a sample of the product. As an example, lawyers are capable to illustrate to their clients on how they will do investigation without attending courtroom (Geer, 2017).
Another of successful sample of the use of virtual reality is Volvo driving test. In this application you can test to drive a new product of Volvo’s car. This application is progressing every day and doing some updates day by day. The application is easily to be downloaded in the application store with or without Google Cardboard. In addition, the application offering a special promotion in the weekend that might give 360-degree landscapes experience and allowing the driver to cement pairing of “adventure” and “Volvo” in their heads, something which, given the practical element of Volvo’s branding, may never have occurred before (Litza,2017).
In addition, Virtual reality also affect the time production and product’s time at the market place. It assists to faster the time of production of company as well as it helps to decrease or lesser the product’s time at the market due to high demand of the customers. Once the companies give good service to its clients, the connection between companies and clients will be more harmonies and this lead to improved customers trust towards companies. By using virtual reality, companies can use many ways to deal with customers. Furthermore, when the companies have good marketing, good promotion, and have good connection with customers, surely this can increase the number of selling product of companies (Geer, 2017).
Conclusion

As conclusion, virtual reality bring many advantages in many aspects of life when we use virtual reality in the right way. The benefits of the virtual reality can be clearly seen in the field of education, entertainment and business marketing. It facilitate people to do their work professionally, effectively and efficiently. Virtual reality brings human a better future as it is mentioned above that it offers 3D experience as well as 4D experience without moving from living place. VR is very convenient for the customers so it will maintain till future. 

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